JA London Mission Statement JA Vision We will be vital to the success of our youth in reaching their potential through partnership with business and educators in the delivery of relevant business learning experiences by inspired volunteers. JA Mission Statement To inspire and educate young Canadians to value free enterprise, understand business and economics and develop entrepreneurial and leadership skills by increasing confidence in their self-sufficiency. Goal Junior Achievement's Goal is to ensure all children and youth of our community have the opportunity to experience at least one JA program during their educational years.